Essays about: "Luca Luzzani"

Found 1 essay containing the words Luca Luzzani.

  1. 1. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Luca Luzzani; Mikel Gorostegui Obanoz; [2015]
    Keywords : Electronic word-of-mouth; Video eWOM; Video reviews; Credibility; YouTube; Social Sciences; Business and Economics;

    Abstract : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. READ MORE