Essays about: "Luca Luzzani"
Found 1 essay containing the words Luca Luzzani.
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1. Can you believe what you see? A qualitative study about the determinants affecting the perceived credibility of video eWOM
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: With the increasing popularity of social networks like YouTube, and the increasing accessibility of consumers to devices able to make and edit videos, video reviews are facing a remarkable growth. Hitherto, the research in eWOM has paid more attention to written reviews, leaving a notable gap of research in video eWOM. READ MORE
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