Essays about: "Lund University School of Economics and Management"

Showing result 6 - 10 of 29 essays containing the words Lund University School of Economics and Management.

  1. 6. How two global companies co-create innovations

    University essay from Göteborgs universitet/Graduate School

    Author : Mathilda Lund; Frida Nilsson; [2016-09-22]
    Keywords : Co-creation; collaboration; innovation management; innovation process; new product development;

    Abstract : MSc in Knowledge-based Entrepreneurship, MSc in Innovation and Industrial Management.... READ MORE

  2. 7. Examining the hybrid nurse manager

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Bunner; Kim Rosdahl; [2016]
    Keywords : Professional-managerial hybrid role; Hybrid nurse manager; Identity; Business and Economics;

    Abstract : Title: Examining the hybrid nurse manager University: Lund University School of Economics and Management Course: BUSN49 Master’s Degree Project Authors: Lovisa Bunner & Kim Rosdahl Supervisor: Charlotta Levay Submission date: 20th of May, 2016 Key words: Professional-managerial hybrid role, Hybrid nurse manager, Identity Purpose: The purpose of the study is to expand our understanding about the hybrid nurse manager; a professional with a nursing background that holds a managerial position. Research question: How do nurse managers experience their professional-managerial hybrid role? How do nurse managers construct themselves in their managerial position, and what does that imply for their experiences of their professional-managerial hybrid role? Research context: The study takes place within the public healthcare in south of Sweden. READ MORE

  3. 8. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
    Keywords : Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

    Abstract : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE

  4. 9. The loyalty effect

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Bill; Alexander Jöndell; [2015]
    Keywords : Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

    Abstract : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. READ MORE

  5. 10. Portfolio Management - The key to successful business - A longitudinal case study of a construction company

    University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

    Author : Britta Ek Thomas; Filip Eliasson; Elin Skoghagen; [2015]
    Keywords : Portfolio Management; Strategy Process; R D; Strategic Management; Corporate Culture; Path Dependency; Decentralization; Construction Industry; Business and Economics;

    Abstract : Title Portfolio Management - The key to successful business A case study of a construction company Authors Britta Ek Thomas - Master of Science in Technology Management Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management Elin Skoghagen - Master of Science in Technology Management Advisors Charlotta Johnsson, Associate Professor Department of Automatic Control, Faculty of Engineering, Lund University Thomas Kalling, Professor Institute of Economic Research, Lund School of Economics and Management, Lund University Supervisor A, Product Manager The Mother Company Supervisor B, Director of Product Development The Mother Company Issue of Study Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence. READ MORE