Essays about: "MBA thesis marketing"

Showing result 31 - 35 of 43 essays containing the words MBA thesis marketing.

1. 31. Organic labelled foodstuff on the Swedish market - KRAV’s work with segmentation, positioning, brand and credibility. : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Eva Wiktorin; [2008]
   Keywords : KRAV; Swedish organic foodstuff market; segmentation; positioning; brand; credibility; ethics and Social responsibility;

   Abstract : Aim: The aim of this study is to investigate how an organization which is based on ethic and social responsibility works with segmentation, positioning and brand. Do their specific need of credibility have any impact on how they work with segmentation, positioning and brand? How do they work with credibility? KRAV is an ingredient brand based on ethic and social responsibility, they operate in the Swedish organic foodstuff market offering organic standards, certification and inspections according to these standards and a KRAV-label. READ MORE

3. 32. Audit Methodology : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Stanley Wissmar; [2008]
   Keywords : audit; performance; needs; management;

   Abstract : The purpose of an audit is to improve the performance of a company. By analyzing its current performance parameters the needs can be diagnosed as well as new opportunities and challenges. Different theories on organizational management will be discussed as well as current used audit methodologies seen from a marketing perspective. READ MORE

4. 33. Starting business operations abroad : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Heli Blomberg; [2008]
   Keywords : Competitor analysis; new markets; ICT industry in Finland;

   Abstract : This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed. READ MORE

5. 34. Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Catrine Köpsén; [2008]
   Keywords : Six Sigma; implementing improvements; Six Sigma success factors; recommendations for implementation of Six Sigma; Saab Avitronics;

   Abstract : Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. READ MORE

6. 35. Strategic Alliances in German Banking : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Mikaela Meese; [2008]
   Keywords : Co-operation; strategic alliance; banks; Germany;

   Abstract : The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. READ MORE