Essays about: "MBA thesis marketing"

Showing result 26 - 30 of 43 essays containing the words MBA thesis marketing.

1. 26. The Power of social media when creating business networks : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Anneli Fors; [2008]
   Keywords : Ahead - Media Communication; Blog; Community; Networks; Social Media and the Future Valley;

   Abstract : Aim: This is a study of social media in the Future Valley media network. •To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power. READ MORE

3. 27. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Elinor Johnson; [2008]
   Keywords : segmentation;

   Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE

4. 28. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.

   University essay from Institutionen för ekonomi

   Author : Eric Lin; [2008]
   Keywords : marketing strategy; competition; China; guanxi; rural enterprises; township;

   Abstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE

5. 29. Relationship marketing with a dash of guanxi : the recipe for success for Sino-Swedish business?MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Maria Lustig; Mats Nilsson; [2008]
   Keywords : Relationship marketing; Chinese business culture; internationalization process; guanxi;

   Abstract : Aim: After discussing marketing issues with representatives from a number of companies established on the Chinese market, we came to the conclusion that it would be interesting and useful to further investigate relationship marketing models from a Swedish perspective when doing business in China.   The aim of the study is to highlight, by examples and experiences from firms dealing with or on the Chinese market, what makes up successful marketing between Swedish and Chinese businesses. READ MORE

6. 30. Evaluatin Strategy for Candidates drug and implementation to product D : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Akbar Ansari; [2008]
   Keywords : Candidate Drug; Evaluation strategy; market analysis;

   Abstract : Biovitrumis is one of the larger biopharma companies in Euprope and conducts research in different niche areas. One of the interested areas for Biovitrum is Exocrine Pancreatic insufficiency. Biovitrum has a candidate drug (product D) in early development process for treatment of. Exocrine Pancreatic Insufficiency. READ MORE