Essays about: "MBA thesis marketing"

Showing result 41 - 43 of 43 essays containing the words MBA thesis marketing.

1. 41. Adding value to business performance through cost benefit analyses of information security investments : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Lucas Cardholm; [2007]
   Keywords : cost benefit analysis; information security investment; TBO; EVA; ROSI; business performance; business case; information technology; ROI ROIC ; NPV; IRR MIRR ; FCF; DCF; Payback Period; TCO;

   Abstract : The purpose of this thesis is to present an approach for good practice with regards to using cost benefit analysis (CBA) as a value-adding activity in the information security investment process for large enterprises. The approach is supported by empirical data. READ MORE

3. 42. Indirect Management Consulting : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Fredrik Skålén; [2007]
   Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

   Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE

4. 43. Marketing Management in China : MBA thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Antonio Fonduca; [2007]
   Keywords : business; relations; Sino-Western; China; consumer; guanxi; negotiation; culture;

   Abstract : This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. READ MORE