Essays about: "Maja Lundmark"

Found 1 essay containing the words Maja Lundmark.

  1. 1. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

    University essay from Umeå universitet/Företagsekonomi

    Author : Marina Björnström; Maja Lundmark; [2016]
    Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

    Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE