Essays about: "Management Professionals"

Showing result 11 - 15 of 403 essays containing the words Management Professionals.

1. 11. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 12. From the Beach to the Sahara - A qualitative study of junior management consultants' identity work between billable projects

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Oscar Holmbergh; Jakob Hägglund; [2023]
   Keywords : Young Professionals; Professional Service Firms; Management Consulting; Underutilization; Identity;

   Abstract : The recent economic downturn has largely affected businesses around the world, resulting in decreased demand for management consultancy services. In combination with recent years' aggressive hiring strategies, this has put many junior management consultants in a position where their utilization rates have plummeted and time between billable projects has increased notably. READ MORE

4. 13. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexandra Nuria Kunert; [2023]
   Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

5. 14. Performance of the relational and non-relational databases

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ahmed Alkhalaf; Hasan Al-Zubeidi; [2023]
   Keywords : Databases Management System; Relational Databases; Non-relational Databases; Number of Records; Databashanteringssystem; Relationsdatabaser; Icke-relationella databaser; Datamängd;

   Abstract : There are many types of databases, but the most common are relational and non-relational. These databases have different structures, and that affects their performance. Many studies examine the differences between relational and non-relational databases and compare them regarding performance. READ MORE

6. 15. Data-Driven Decision-Making In Small Organizations : A qualitative study in optimizing BI deployment in Vasaloppet

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Felix Höglund; [2023]
   Keywords : Data-driven decision-making; business intelligence; small organizations;

   Abstract : Organizations are social systems established to make decisions. Modern organizational decision-making is complex and can easily overwhelm the capacity of individuals. Because of the complexity of multi-person decisions, there is a big risk for uncertainty in decision-making. READ MORE