Essays about: "Manufacturing SMEs"

Showing result 16 - 20 of 108 essays containing the words Manufacturing SMEs.

  1. 16. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
    Keywords : Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

    Abstract : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. READ MORE

  3. 17. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  4. 18. Towards data-driven decision making: A Small Enterprise study

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Oliver Söderlund; [2022]
    Keywords : Data-driven decision-making; Technological Challenges; Organisational challenges; Maturity evaluation;

    Abstract : In general, at smaller companies, decisions are based on the intuition of their experts within their respective areas. The decision processes are dependent on several aspects, such as assumptions and context, and some on data. READ MORE

  5. 19. The Effect of Circular Economy on Financial KPIs : A study on Swedish SMEs within the manufacturing industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Stefan Schaumberger; Gabrielle Degerstedt; [2022]
    Keywords : Circular Economy; Financial Performance Measure; Traditional KPIs; Circular Performance; Linear Economy.;

    Abstract : Circular economy is a topic that has gained a lot of attention during the last decades. Even so, there is still a gap of research at the micro-level regarding how circular economy influences financial performance. This paper aims to investigate if circular economy has a positive impact on financial performance indicators. READ MORE

  6. 20. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

    University essay from KTH/Medicinteknik och hälsosystem

    Author : Soziar Bamyr Hanssen; [2022]
    Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

    Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE