Essays about: "Maria Beckman"
Found 1 essay containing the words Maria Beckman.
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1. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. READ MORE
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