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Found 2 essays matching the above criteria.

1. 1. We are not idealists: A qualitative case study on the role of residents’ climate change concerns in rural mobility practices

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Cathrine Højrup Gustafsson; [2019]
   Keywords : mitigation – everyday mobility – climate change concerns – rural – Kari Marie Norgaard – social practice theory – Denmark; Earth and Environmental Sciences;

   Abstract : Citizens concerned about climate change could represent a potential for changes in everyday travel behaviour in a less carbon intensive way, or even put public pressure on governmental decisions to mitigate climate change emissions from the transport sector. Situated in the context of rural residents’ everyday life in Denmark, this study explores how the role of climate change concerns within residents’ everyday travel practices might be understood. READ MORE

3. 2. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
   Keywords : Branding strategies; Globalisation; COO-effect;

   Abstract : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. READ MORE