Essays about: "Market structure, market competition"

Showing result 1 - 5 of 166 essays containing the words Market structure, market competition.

1. 1. Cold War In The Ice Cream Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
   Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

   Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

3. 2. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Claudia Malmqvist; Claes Hedlund; [2023]
   Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

   Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

4. 3. Digital Market Acts and the Future of European Union's Digital Sovereignty Policy : An Assessment of Structural Power, and Policy Implications for the Future

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Putri Løgager; [2023]
   Keywords : Digital Market Acts; Digital Sovereignty; European Digital Policy; Structural Power; the European Union; Neoliberalism;

   Abstract : The adoption of the Digital Market Acts (DMA) marked a significant development in the direction of the European Union’s stronger approach to regulating its digital economy. This thesis sought to evaluate the European Union's structural power in the digital economy as well as the DMA’s potential impact on the future of the EU’s digital sovereignty policy. READ MORE

5. 4. A legislative analysis of the legal framework governing restrictive business practices: A comparative study of the European Union and The Gambia

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Naffie Sissoho Bangura; [2023]
   Keywords : European Union; Competition Commission; TFEU; The Gambia; Competition Act.; Law and Political Science;

   Abstract : Competition policy is important for the promotion of fair competition, preventing abuse of market power and protecting consumer and business interests. It is thus an area that builds and moulds itself according to the fabric or structure of society and eventually evolves by habitually adjusting to the dynamics of government economies. READ MORE

6. 5. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   University essay from SLU/Dept. of Economics

   Author : Mohamad Saad El Deen; [2023]
   Keywords : E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Abstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE