Essays about: "Marketing Capabilities"

Showing result 31 - 35 of 81 essays containing the words Marketing Capabilities.

1. 31. Data driven marketing : How to gain relevant insights through Google Analytics

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Jenny Carlsson Ståbi; [2019]
   Keywords : Marketing analytics; Web analytics; Google Analytics; Analysis; Measurement; Data driven; Effects; Insights;

   Abstract : In this report, problems regarding the retrieving, measuring, and analysis of data when analysing marketing effects in the web analytics tool Google Analytics will be discussed. A correct setup, configuration, maintenance, campaign tracking and the understanding of the data in Google Analytics is essential to be able to achieve relevant insights. READ MORE

3. 32. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mixalis Drakoularakos; [2018]
   Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

   Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE

4. 33. Managing the Innovation Paradox of Exploitation andExploration in R&D : Is measurement of innovation the key to promoteexploration?

   University essay from KTH/Industriell Management

   Author : MICHELLE KARLSSON; CHARLOTTE VESTERLUND; [2018]
   Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership;

   Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous researchadvocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE

5. 34. Data to Insight, A Sense Making Perspective in Business Intelligence and Analytics

   University essay from Lunds universitet/Institutionen för informatik

   Author : Arbab Shahbaz Khan Kasi; Sonny Urbanski; [2018]
   Keywords : Data; Insight; Business Intelligence; Analytics; Sense Making; Business and Economics;

   Abstract : Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. READ MORE

6. 35. Managing the Innovation Paradox of Exploitation and Exploration in R&D - : Is measurement of innovation the key to promote exploration?

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Michélle Karlsson; Charlotte Vesterlund; [2018]
   Keywords : innovation; exploitation; exploration; organisational ambidexterity; ambidextrous leadership; performance measurement; process management.;

   Abstract : Managing the paradox of exploitation and exploration symbolises the simultaneous pursuit devoting enough resources to exploitation to ensure short-term profits and, at the same time, enough resources to exploration to ensure future organisational viability. Previous research advocates that sustained organisational performance and success highly depends on the interaction of exploitation and exploration or in other words, the balancing act between change and continuity. READ MORE