Essays about: "Marketing MESSAGES"

Showing result 26 - 30 of 152 essays containing the words Marketing MESSAGES.

1. 26. Examining Consumers' Perception and Attitude towards Different Product Settings Presented within Advertisements

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Christine Valenzuela; [2020]
   Keywords : Visual Marketing; Advertising; Ad Perception; Ad Attitude;

   Abstract : Today, it has become increasingly challenging for firms to communicate with their target audiences, due to the amount of media noise present in the contemporary market. In this study, the author examines how consumers perceive different product settings that are presented within advertisements, and how this affects their attitude toward the ad, with hopes that it will lead to new insights on how the visual element of product setting can be enhanced to create messages that better connect and resonate with consumers in today’s overcrowded market. READ MORE

3. 27. Manufactured Authenticity: How Beauty Brands UseConsumers' Content to Communicate Branding Messages

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Meagan Nouis; [2020]
   Keywords : Branding messages; digital self-branding; Instagram marketing; consumer engagement; content analysis;

   Abstract : While beauty brands are often known to set industry trends, the consumers pave the way forbranding communications on social media. Companies have adapted their marketing strategies tobuild interactivity into their branding outreach. READ MORE

4. 28. The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Jernberg; Sandra Eklund; Andreea-Jessica Roman; [2020]
   Keywords : Sustainable Advertisements; Green Advertisements; Consumer Behaviour; Purchase Decisions; Brand Loyalty;

   Abstract : Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. READ MORE

5. 29. The Power of “The New Order” – Masculinity at Stake

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sara Samuelsson; Johanna Alvarson; [2020]
   Keywords : Femvertising; The New Order; Reconstructing Masculinity; Hegemonic Masculinity; Inclusive Masculinity; Business and Economics;

   Abstract : Title: The Power of “The New Order” – Masculinity at Stake. Exploring the reconstruction of masculinity as a response to femvertising Date of Seminar: 5th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Johanna Alvarson and Sara Samuelsson Supervisor: Peter Svensson Keywords: Femvertising, The New Order, Reconstructing Masculinity, Hegemonic Masculinity, Inclusive Masculinity Thesis Purpose: The purpose of this study was to investigate how men reconstruct their masculinity when experiencing and discussing femvertising, which attempt to challenge current gender roles and support women with feminist messages. READ MORE

6. 30. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Gabriele Gullì; [2020]
   Keywords : web usability; corporate website; e-branding; brand perception; web development.;

   Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE