Essays about: "Marketing and hotels"

Showing result 11 - 15 of 37 essays containing the words Marketing and hotels.

1. 11. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

3. 12. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

4. 13. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Klara Lönnemark; Louise Renman; [2018]
   Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

   Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE

5. 14. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lei Yang; [2017]
   Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

   Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE

6. 15. The (un)sustainability of  hotel breakfast buffets : Food and its potential to mitigate greenhouse gas emissions in the context of tourism

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Marlene Gube; [2016]
   Keywords : Tourism; food supply and consumption; breakfast buffets; greenhouse gas emissions; environmental sustainability; mitigation and adaptation strategies; FOODSCALE method; behaviour; social marketing;

   Abstract : Tourism and food are two sectors that have major impact on the environment, including the amount of global greenhouse gases (GHGs) they emit. The potential of the tourism sector to mitigate greenhouse gases through adaptation strategies of food supply and consumption at breakfast buffets in hotels is the major field of investigation in the current study. READ MORE