Essays about: "Marketing and hotels"

Showing result 21 - 25 of 37 essays containing the words Marketing and hotels.

  1. 21. Sri Lanka : Towards a better tourism destination in Asia

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Jessika Ziarkowska; [2014]
    Keywords : Marketing Mix; Destination Development; Tourism; South-East Asia; Swedish; SWOT-analysis; Promoting; Marketing Mix; Destinationsutveckling; Turism; Sydöst Asien; Svenskar; SWOT-analys; Marknadsföring;

    Abstract : The purpose of this dissertation was to research into Sri Lanka’s tourism and study the development over the last five years, 2009-2014. The author did a small contradistinction between Sri Lanka and Thailand to see the difference between both countries in Asia. Following years was chosen because of the ended war in Sri Lanka. READ MORE

  3. 22. Getting paid writing graffiti : How graffiti artists produce value within marketing

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Malcolm Jacobson; [2014]
    Keywords : Graffiti; marketing; commodification; symbolic capital; valorization; cultural criminology; urban sociology; authenticity; art worlds; subcultural capital; street art; Graffiti; marknadsföring; kommodifiering; symboliskt kapital; värdeskapande; kriminologi; urbansociologi; autenticitet; konstvärldar; subkulturellt kapital; street art; gatukonst;

    Abstract : In settings such as hotels, bars and boutiques, things like cars, sodas, clothes, and cities, are fueled with the symbolic capital of graffiti. The purpose of this ethnographic study is to understand how graffiti writers, through marketing, increase the value of their work, as well as that of other products, and how this commercialization affects the meaning of graffiti. READ MORE

  4. 23. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  5. 24. Dubai - ett framgångsrecept eller dårskap?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Joanna Silvemark Junemar; Kristina Vikholm; [2012]
    Keywords : Dubai; ; Förenade arabemiraten; stadsutveckling; stadsplanering; stadsliv;

    Abstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE

  6. 25. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE