Essays about: "Marketing communications platform"

Showing result 6 - 9 of 9 essays containing the words Marketing communications platform.

  1. 6. Internal communication of a brand - A comparative study within the municipality of Norrköping

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Author : Victor Andersson; Matilda Björs; [2014]
    Keywords : ;

    Abstract : Norrköpings kommun är en organisation med många verksamhetsområden. Att få alla verksamheter att uppfatta och ta till sig samma värdegrund kan vara svårt, men viktigt om varumärket ska kommuniceras korrekt utåt av alla verksamheter. READ MORE

  3. 7. Soundtrack of Consumption : An exploratory study of Spotify playlist’s potential use for commercial purposes.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Busnyuk; [2014]
    Keywords : ;

    Abstract : There are not a lot things that can be enjoyed by so many people as music. It is one of the few activities that crosses cultures, generations, social classes and languages. Music is also a natural part of marketing and is used in a variety of ways such as commercials, in-store music, brand collaborations and more. READ MORE

  4. 8. Facebook: a new era of marketing.: A quantitative study on the effectiveness of Facebook marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Eriksson; Mattia Tosti; [2010]
    Keywords : Facebook; social media; creative; start-up; marketing;

    Abstract : There has been a vivid debate within the marketing community concerning what role social media has in influencing brand perceptions and consumer behaviour. The success of Facebook has not escaped the spotlight or the professionals’ attention, but there is a clear absence of quantitative research supporting the debate. READ MORE

  5. 9. Kundrelationer på Internet : en utveckling av Skandias webbplats

    University essay from SLU/Dept. of Forest Products

    Author : Malin Skoglund; [2008]
    Keywords : relationsmarknadsföring; kundrelationer; försäkringsbranschen;

    Abstract : This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group's Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. READ MORE