Essays about: "Marketing culture"

Showing result 31 - 35 of 320 essays containing the words Marketing culture.

  1. 31. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Oskar Eriksson; Mathilda Axelsson; [2022]
    Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

    Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

  3. 32. The Odd Couple

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jesper Gunnarsson; Lukas Morneweg; [2022]
    Keywords : Unconventional Brand Collaborations; perceived fit; brand partnerships; consumer culture perspective; Gen Z; Business and Economics;

    Abstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE

  4. 33. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists

    University essay from Södertörns högskola/Turismvetenskap

    Author : Fotini Andersson; [2022]
    Keywords : Political instability; conflict-zones; cross-boarding; motivations; demotivation; risk; perceived image; projected image; 3S model;

    Abstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE

  5. 34. SBM Paper: The House of Gucci in 2022

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
    Keywords : SBM paper; case study; Gucci; Social Sciences;

    Abstract : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. READ MORE

  6. 35. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE