Essays about: "Marketing ethics and social responsibility, case study"

Found 3 essays containing the words Marketing ethics and social responsibility, case study.

  1. 1. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Avesta Diliwi; Josefin Bäcker; [2019]
    Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

    Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

  3. 2. The Downward Effect of Ethics in the Value Chain

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Nicole Böke; Dewy F. Mulder; [2009]
    Keywords : Ethics; Value chain; Business Ethics; Single Case study; Corporate social responsibility; Code of conduct; proactive; reactive; marketing;

    Abstract : The media has responded toward unethical behavior in rainforests during the ‘80’s, triggering the still upcoming trend of investigation of ethical considerations, as described by Macfarlane (1995). Many researchers are constantly improving the ethical theories and showing continued change in the perception of ethics (Svensson & Wood, 2007) The purpose of this research is to identify the effect of ethics on the proactive or reactive behavior of companies, with a downward tendency provided in the value chain. READ MORE

  4. 3. Values-led business : A study of the Ben and Jerry's concept and its applicability

    University essay from IHH, Företagsekonomi

    Author : Andreas Nyberg; Anders Borgh; Andreas Mård; [2005]
    Keywords : values-led business; corporate social responsibility; Ben and Jerry s; business ethics; SIA Glass;

    Abstract : The issue that is dealt with in this paper is the concept of values-led business. The idea behind the term is that businesses has a responsibility to the people and the society that make its existence possible and that social problems can not be solved unless business accepts taking on a leadership role which requires that business starts acting in the interests of the common good. READ MORE