Essays about: "Ben and Jerry s"

Found 5 essays containing the words Ben and Jerry s.

1. 1. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Fanny Backman; Fredrika Lundgren; [2021]
   Keywords : Brand activism; corporate brand; millennials; social media;

   Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

3. 2. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zinar Omar; Sarah Jørgensen; [2020]
   Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

   Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

4. 3. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

5. 4. Sustainable business conduct as business model or business identity : a stakeholder review of a potential trend towards a new normal

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Lovisa Kvarnström; [2016]
   Keywords : Stakeholders; sustainability identity; sustainable business conduct; CSR; sustainability reporting; Ben Jerry s;

   Abstract : The objective of the thesis is to analyse how stakeholder influence has transformed sustainability work from being primarily risk management into becoming an integral part of business conduct and even business identities of today. To detect this trend I gather theoretical information that elaborate on the meaning and drivers of sustainable business conduct, sustainability as corporate identity, relevant stakeholders and ways of communicating to stakeholders. READ MORE

6. 5. Values-led business : A study of the Ben and Jerry's concept and its applicability

   University essay from IHH, Företagsekonomi

   Author : Andreas Nyberg; Anders Borgh; Andreas Mård; [2005]
   Keywords : values-led business; corporate social responsibility; Ben and Jerry s; business ethics; SIA Glass;

   Abstract : The issue that is dealt with in this paper is the concept of values-led business. The idea behind the term is that businesses has a responsibility to the people and the society that make its existence possible and that social problems can not be solved unless business accepts taking on a leadership role which requires that business starts acting in the interests of the common good. READ MORE