Essays about: "Marketing in auditing"

Showing result 6 - 10 of 14 essays containing the words Marketing in auditing.

  1. 6. Book Review: The Importance of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : David Petrovski; Joao Pedro Pestana; [2017]
    Keywords : ;

    Abstract : Aim: The aim of the paper is to critically review the book “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The aim of the book has been to gather ideas and concepts about the subject of private and public intelligence for students to use in an introductory course. READ MORE

  3. 7. The expectation gap on the auditing profession : A study about the expectations business administration students from Kristianstad University have on the auditing profession

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Ilyas Popal; Mohammed Daabas; [2017]
    Keywords : Expectation gap; Auditing profession; Business administration students; Expectations; Perceptions; Knowledge;

    Abstract : Auditing is to provide stakeholders with reliable information from the entities. However, society has different expectations and perceptions on the auditing profession which leads to an expectation gap. The existence of the expectation gap is critical and may seriously damage the auditors’ reputation and the auditing profession as a whole. READ MORE

  4. 8. Recruiting the Right Junior Auditor : a Human Resource Perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Dawei Hu; Andrei Kehlmeier; [2017]
    Keywords : Recruitment process; turnover; auditor; marketing; expectation; motivation; competence; up or out;

    Abstract : Employee turnover has long been an issue within the audit profession and is generally considered to have a negative impact on auditing firms. As auditing firms rely on the skills and knowledge of their employees, the recruitment process is crucial in order to appoint candidates who will benefit the firm. READ MORE

  5. 9. Increased use of marketing in the audit industry : Effect on independence price and quality

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Emil Hansson; Fredrik Löfvendal; [2016]
    Keywords : Audit; Marketing activities; Independence; Price; Quality;

    Abstract : Background: The concept of marketing is quite new to the audit industry, prior to 1978 all marketing of audit services were strictly forbidden. In 2010, the statutory audit was abolished in Sweden forcing auditors to market their services to convince their clients that they still should hire an auditor. READ MORE

  6. 10. Micro-firms and the auditor : a study of the individual-firm commitment between auditors and exempted firms in Sweden

    University essay from Sektionen för hälsa och samhälle

    Author : Alexandar Trifunovski; Max Steén; [2012]
    Keywords : Statutory Auditing; Commitment; Relationship Marketing; Affective; Calculative; Normative; Trust; Social Bonds and Satisfaction;

    Abstract : Purpose: The purpose with this dissertation is to examine the individual–firm commitment between auditors and exempted firms from the client perspective and how it is influenced by relational influencing factors. The impact of these factors is investigated through a three component model incorporating affective, calculative and normative commitment. READ MORE