Essays about: "Marketing information system"

Showing result 11 - 15 of 91 essays containing the words Marketing information system.

  1. 11. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    University essay from Göteborgs universitet/Graduate School

    Author : Xiaoxi Hu; [2021-07-08]
    Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

  3. 12. The Interconnectedness of Relationships for a Propulsion and Maneuvering System : A case study with a supplier network perspective in the maritime industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Johan Grönberg; [2021]
    Keywords : management; business networks; industrial marketing; relationship marketing; value-drivers; connectedness;

    Abstract : The purpose of this case study is to understand how actors interact from a supplier perspective within the marine business, discuss what the findings are implying, and develop a marketing strategy for a propulsion and maneuvering system. Industrial marketing is an essential activity for companies to delivering and managing value to their stakeholders. READ MORE

  4. 13. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Carl Jacobsson; Jens Hedström; [2020]
    Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

    Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE

  5. 14. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Shachi Bista; [2020]
    Keywords : ;

    Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE

  6. 15. Evaluation of alternative packaging for solid oral dosage forms

    University essay from Lunds universitet/Förpackningslogistik

    Author : Lukas Luggin; [2020]
    Keywords : pharmaceutical packaging; blister packaging; animal health industry; alternative solution; packaging innovation; Technology and Engineering;

    Abstract : Aluminum blisters are a widely used packaging type in the pharmaceutical industry, including Elanco Animal Health Inc., a major player in the animal health business. Excellent barrier properties and convenience of usage to the consumers make it an ideal solution. READ MORE