Essays about: "Marketing information system"

Showing result 21 - 25 of 91 essays containing the words Marketing information system.

1. 21. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Essi Oksanen; [2019]
   Keywords : branding; clothing; children; socialisation; bullying; social responsibility; marketing communications;

   Abstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE

3. 22. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Christopher Forsythe; [2019]
   Keywords : Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

   Abstract : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. READ MORE

4. 23. Machine Learning Based Modulation and Coding Scheme Selection

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
   Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

   Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

5. 24. Customer Behaviour Analysis of E-commerce : What information can we get from customers' reviews through big data analysis

   University essay from KTH/Entreprenörskap och Innovation

   Author : Kelvin Soen; Bo Yin; [2019]
   Keywords : Customer behaviour analysis; Online reviews; text analysis; cultures; genders; e-commerce;

   Abstract : Online transactions have been growing exponentially in the last decade, contributing to up to 11% of total retail sales. One of the parameters of success in online transactions are online reviews where customers have the chance to assign level of satisfaction regarding their purchase. READ MORE

6. 25. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE