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1. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?
University essay from Handelshögskolan vid Umeå universitetAbstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE
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