Essays about: "Marta Kruhlinskaya"

Found 1 essay containing the words Marta Kruhlinskaya.

  1. 1. "Literally giving the main character vibes" – Examining Emotional Capital and Parasocial Relationships on YouTube

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Marta Kruhlinskaya; [2022]
    Keywords : emotional capital; parasocial relationships; mediated relationships; social media; YouTube; discourse theory; DTA; digital media; online communication; virtual sociality; emotionality;

    Abstract : In an ever-evolving social media landscape, online communication has become more prone to the revelation of our affective states. In this study, I investigate how iterations of emotional capital, an extension of Pierre Bourdieu’s four forms of capital, shape social interaction in mediated relationships on YouTube, a platform that fosters a participatory culture. READ MORE