Essays about: "Master Thesis in marketing strategy implementation"

Showing result 1 - 5 of 8 essays containing the words Master Thesis in marketing strategy implementation.

  1. 1. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

  2. 2. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Talita Da Silva; [2018]
    Keywords : B2B; sales; business; inbound marketing; marketing; sales growth; strategies; strategic; entrepreneurship; international;

    Abstract : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. READ MORE

  3. 3. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jasmin Brundtke; [2017]
    Keywords : SME internationalization; internationalization support; networks;

    Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

  4. 4. How to balance the B's and C's. A case study on how business-to-business companies can increase derived demand

    University essay from Göteborgs universitet/HDK - Högskolan för design och konsthantverk

    Author : Pierre Skönnegård; Victoria Hedman; Elin Eriksson; [2012-03-02]
    Keywords : ;

    Abstract : BackgroundToday, business-to-business companies are becoming increasingly consumer-driven, wanting to increase derived demand from their end-consumers. In this master thesis we set out to find tendencies that occur in business-to-business companies and turn them into tactical suggestions for companies to use in trying to increase derived demand. READ MORE

  5. 5. Mobile Broadband: A Market Research

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hibel Sobbizadeh; [2011]
    Keywords : Mobile Broadband; PEST analysis; marketing planning; marketing strategy; marketing implementation; marketing control; embedded modules.;

    Abstract : Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig. READ MORE