Essays about: "Maxia Befene Mbembo"

Found 1 essay containing the words Maxia Befene Mbembo.

  1. 1. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE