Essays about: "Influential Marketing"

Showing result 1 - 5 of 73 essays containing the words Influential Marketing.

  1. 1. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  2. 2. How do ethics in influencer marketing impact consumer behavior?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Killian Oursel; Maxia Befene Mbembo; [2021]
    Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

    Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

  3. 3. Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Oscar Nyblom; [2021]
    Keywords : Digital marketing tool; heuristic analysis; user testing; interaction design;

    Abstract : Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. READ MORE

  4. 4. The Impact of Personal Norms, Environmental Awareness & Ascribed Responsibility on Pro Environmental Intentions of Young Travelers in Sweden

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Samudika Perera; [2021]
    Keywords : Personal norms; pro environmental intentions; environmental awareness; ascribed responsibility; intention to involve in sustainable purchasing behaviors; intention to involve in recycling activities; intention to involve in preserving natural and local resources;

    Abstract : Purpose – The purpose of this study is to analyze the relationship between personal norms and pro environmental intentions of youth travelers in Sweden including the intention to involve in sustainable purchasing behaviors while travelling (IISPB), intention to involve in recycling activities while travelling (IIRA) and intention to preserve natural and local resources while travelling (IPNLR). Also the study aims to test the moderating impact that the environmental awareness and ascribed responsibility have on the relationship between personal norms and pro environmental intentions considered. READ MORE

  5. 5. Surviving as an artist in the era of social media

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Samu Vilppula; Juuso Ketola; [2021]
    Keywords : ;

    Abstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE