Essays about: "Media Strategy]"

Showing result 21 - 25 of 528 essays containing the words Media Strategy].

  1. 21. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  3. 22. “Strategy of autocratic regimes towards  Russia in the context of the war in Ukraine”

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Georgy Chichinadze; [2023]
    Keywords : War in Ukraine; Russia; Autocracy; international relations;

    Abstract : .... READ MORE

  4. 23. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  5. 24. Beyond the hype

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Dhruv Sharma; Enrique Mridha; [2023]
    Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

    Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

  6. 25. Elucidating AI Policy Discourse : Uncovering Themes Through Latent Dirichlet Allocation

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Patrik Zetterblom; [2023]
    Keywords : Artificial Intelligence; Machine Learning; Topic Modeling; Regulation; National Strategy; Latent Dirichlet Allocation; Systems Theory; Discourse Analysis Theory;

    Abstract : This thesis embarks on a journey to investigate the discourse contained within the policy documents examined by utilizing the topic modeling technique labeled Latent Dirichlet Allocation. The aforementioned investigation will be conducted through the theoretical lens of Systems Theory and Discourse Analysis Theory. READ MORE