Essays about: "Social Media adverts"

Showing result 1 - 5 of 6 essays containing the words Social Media adverts.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

4. 3. Influencer marketing and its effectiveness on consumers’ attitudes and purchase intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Erica Wärme; Louise Olsson; [2020]
   Keywords : Influencer marketing; Online advertising; Attitudes; Influencers; Electronic word-of-mouth; Social media; Purchase intention;

   Abstract : Social media is nowadays one of the best ways to reach new potential customers. Social media platforms allow influencers to promote brands and reach even more customers. These new platforms are relatively untested as regards its effectiveness. READ MORE

5. 4. Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Greta Janulyte; [2020]
   Keywords : Critical Discourse Analysis; Controversial Advertisement; Nationalism; Racialization; Social Media; True Fruits; Visual Rhetoric;

   Abstract : This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. READ MORE

6. 5. YouTube and the Adpocalypse : How Have The New YouTube Advertising Friendly Guidelines Shaped Creator Participation and Audience Engagement?

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Stephen Stanford; [2018]
   Keywords : Digital Media; YouTube; Adpocalypse; Social Media; Audience; Creator; Participation; Research; Social Sciences;

   Abstract : Across 2016 and 2017, YouTube was subjected to an advertising boycott, widely known as the Adpocalypse, after a number of adverts were placed in content that promoted extremism. In response YouTube undertook a complete restructuring of their advertiser-friendly guidelines. READ MORE