Essays about: "Media preferences"

Showing result 21 - 25 of 109 essays containing the words Media preferences.

  1. 21. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Melody Fu; Agnes Polkander; [2023]
    Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

  3. 22. Beyond Breaking News : Designing Mobile-News Experience for Gen Z and Millennials

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Navya Sanjna Joshi; [2023]
    Keywords : News Engagement; User Experience Design; Digital Behaviours; Nyhetsengagemang; Design av användarupplevelser; Digitala beteenden;

    Abstract : In an era dominated by digital media, this research investigates the shifting landscape of news consumption among Gen Z, the first "digital natives," and Millennials, often referred to as "digital immigrants." The study explored their unique relationships with the digital world and their distinct motivations for engaging with news, focusing on mobile platforms. READ MORE

  4. 23. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Keywords : Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Abstract : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. READ MORE

  5. 24. “Staying home is easier than ever” : A qualitative study of experienced resistance at the pandemic workplace

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Mohamed Hassan; [2022]
    Keywords : Resistance; routine resistance; Covid-19; pandemic; organizational change; remote work;

    Abstract : The goal of this thesis is to study changes that has happened regarding resistance, during the Covid-19 pandemic. The purpose is to, from an employee perspective, study whether the pandemic has led to any alterations to the resistance that normally occurs in organizations. READ MORE

  6. 25. Consumer preferences in video streaming

    University essay from Umeå universitet/Företagsekonomi

    Author : Théo Dolou; Clara Jacoud; [2022]
    Keywords : Video streaming; consumer preferences; Uses and Gratifications Theory;

    Abstract : Social media is the undisputed leader regarding video streaming consumption at an international level, to the detriment of SVOD services. We arrived at this observation trying to understand consumer behaviors regarding this phenomenon. Surprised by this, we sought to understand what motivates consumers to watch streaming video. READ MORE