Essays about: "Media preferences"

Showing result 16 - 20 of 109 essays containing the words Media preferences.

1. 16. Critical Factors that Affect the Adoption of Mobile Payment Services in Developed and Developing Countries

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Ehtasham Naeem Qadri; [2023]
   Keywords : Mobile Payment Services; Technology Adoption; Critical factors; Developed Countries; Developing Countries; TAM; UTAUT2; Sweden; Estonia; Germany; Pakistan; Sri Lanka;

   Abstract : The financial services division has been significantly impacted by the emergence of mobile payments, which can be attributed to the fast progressions in mobile technology and the widespread adoption of smartphones. The present research investigates critical factors prompting the adoption of mobile payment services in developed and developing countries, namely Sweden, Estonia, Germany, Pakistan, and Sri Lanka. READ MORE

3. 17. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE

4. 18. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

5. 19. Evaluation of ambisonic microphone techniques in conjunction with spot-microphones for 360-degree video within an acoustic environment

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Linus Sjöholm; [2023]
   Keywords : ambisonics; media; microphone; microphone technique; 360-degree video; audiovisual;

   Abstract : In recent years, the popularity of 360-degree video paired with 1st order ambisonic audio has seen a rise on different social media platforms online. Due to this increase in popularity, many new ambisonic microphones have been developed and are now available on the market. READ MORE

6. 20. Investigating Consumer Perception and Speculative AI Labels for Creative AI Usage In Media

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Aswath Sivakumaran; [2023]
   Keywords : Creative AI; Speculative Design Thinking; Consumer Perception; Consumer Choice; Consumer Labeling; Near-future Speculation; Kreativ AI; Spekulativt Designtänkande; Konsumentuppfattning; Konsumentval; Konsumentmärkning; Spekulation om nära framtiden;

   Abstract : The growing importance of Creative AI and its uncertain impact on people necessitates more research. Current studies mainly focus on technical aspects, neglecting consumer perspectives. READ MORE