Essays about: "Media preferences"
Showing result 6 - 10 of 109 essays containing the words Media preferences.
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6. Information, news, and politics gathering through social media by Generation Z : A semi-structured interview study
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Social media is replacing many of traditional media’s purposes, information gathering is one of them. In the digital culture today we use our phones, the internet, and social media in our daily lives, especially younger generations, and those generations could be relying their information gathering on social media. READ MORE
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7. Exploring the Use of Attention for Generation Z Fashion Style Recognition with User Annotations as Labels
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : As e-commerce and online shopping have increased worldwide, the interest and research of intelligent fashion systems have expanded. Given the competitive nature of the fashion market business, digital marketplaces depend on determining customer preferences. READ MORE
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8. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE
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9. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE
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10. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE