Advanced search

Showing result 1 - 5 of 136 essays matching the above criteria.

  1. 1. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo

    University essay from Uppsala universitet/Konstvetenskapliga institutionen

    Author : Emma Edling; [2024]
    Keywords : Art history; Medusa; Medusa tattoo; tattoos; TikTok; multimodality; écriture féminine; postfeminism; Konstvetenskap; Medusa; Medusatatuering; tatueringar; TikTok; multimodalitet; écriture féminine; postfeminism;

    Abstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE

  3. 2. Enhancing mobile advertising through 3D and AR

    University essay from Uppsala universitet/Industriell teknik

    Author : Erik Linnarson; [2023]
    Keywords : 3D; AR; Advertising;

    Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. Increased system sensitivity using fluorescent based immunoassays on the Gyrolab® platform

    University essay from Uppsala universitet/Institutionen för farmaci

    Author : Gabriel Lisra; [2023]
    Keywords : Gyrolab; fluorescence; sensitivity; immunoassays;

    Abstract : Immunoassays have become an essential tool in several fields of bioanalytics with tremendous advances in sensitivity and formats seen through the last three decades. Many diseases are today diagnosed solely based on biomarker concentrations evaluated through immunoassays. READ MORE

  6. 5. Learning in physics with simulation : Students’ needs & perceptions of the interaction with Algodoo, and learning in physics

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Seyma Ikra Koyuncu; [2023]
    Keywords : computational thinking; stem; simulations; physics; modelling; digital tools; digital content; computational thinking; stem; simulering; fysik; modellering; digitalt verktyg; digitalt innehåll;

    Abstract : Initiatives to implement computational thinking and science, technology, engineering & modelling into learning processes have been taken by many authorities worldwide, and in Sweden as well. The Swedish government made changes in the high school curriculum in order to develop student’s digital competence including programming which has been in force since June 2018 (Skolverket, 2018). READ MORE