Essays about: "Mei Hong Svensson"

Found 1 essay containing the words Mei Hong Svensson.

  1. 1. Customer Relationship Management (CRM) : A multiple case study: analysing the critical factors of CRM implementation

    University essay from Ekonomihögskolan, ELNU

    Author : Jacqueline Gruber; Mei Hong Svensson; [2012]
    Keywords : CRM; CRM implementation; CRM process and CRM system; interaction of sales force; information communication flow; organizational structure culture;

    Abstract : Nowadays a company’s focus has shifted from a product-centric view to a more customer-centric view. Customers play a major role for doing business with companies. READ MORE