Essays about: "Mid-Segment"

Found 2 essays containing the word Mid-Segment.

1. 1. ‘In the Region for the Region’ – Tailoring Solutions to the Mid-Segmnet in Emerging Markets . A case study of Bühler Bangalore’s Mid-Segment Innovations

   University essay from Göteborgs universitet/Graduate School

   Author : Sarah Franz; Kristine Åsblom; [2016-10-13]
   Keywords : Emerging Markets; Mid-Segment; Business Model Innovation; R D Network; Development Process; Internationalisation of R D;

   Abstract : Western MNCs active in emerging markets have traditionally catered the high-income customers of the premium-segment. Meanwhile, the economic growth in emerging markets, such as China and India, has led to a vast mid-segment with differing needs. READ MORE

3. 2. India going up: Implications of the growing middle-class for the 5 largest mobile manufactures

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hanna Jansson; [2008]
   Keywords : India; handsets; vendors; strategy; segmentation;

   Abstract : India is today seeing a revolution in the socio-economic conditions, it has decreased the numbers of people below the poverty line and the mid-segment is estimated to increase massively the next two decades. The middle-class will stand for a major part of India's 6-8 percent annual growth and the consumer market will increase with approximately one trillion dollars of value by year 2025. READ MORE