Essays about: "Multinational marketing strategy"

Showing result 1 - 5 of 16 essays containing the words Multinational marketing strategy.

1. 1. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
   Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

3. 2. The factors of consumer behavior and the sharing economy : A quantitative study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yun Wang; [2018]
   Keywords : Sharing economy; consumer behavior; social; cuture; B2C; C2C; collaborative consumption; marketing strategy.;

   Abstract : Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. READ MORE

4. 3. IKEA marketing entry strategy in China

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : JIANG LINGXIU; [2017]
   Keywords : IKEA; marketing entry strategy; internationalization;

   Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

5. 4. The Influence of Social Media on E-commerce : Fast Fashion Multinational Companies

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mariama Manneh; [2017]
   Keywords : Social Media; Ecommerce; Fast Fashion; Retailer; Social Marketing;

   Abstract : Aim: The aim of this thesis is to analyse the influence of social media on fast fashion e-commerce multinational businesses and to identify the aims of Corporations using social media and why they adopt it as a marketing strategy to meet their long term objectives.   Methodology Approach:  This research study utilised a qualitative approach which comprises of primary and secondary data in order to conduct research and gather empirical evidence to evaluate the research aims and questions and to fill the gap that previous researches have not sufficiently covered. READ MORE

6. 5. Glocalization Marketing Strategy of Mc Donald's Case Study: Turkey

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Liubov Kolmakova; [2017]
   Keywords : Glocalization; Mc Donald s; Globalization; Marketing Mix; Turkey; Innovation Management;

   Abstract : Globalization is spreading worldwide and it is coming together with its norms. These norms are not appreciated worldwide and there are many nations which have significant populations that are opposed to globalization and its norms. READ MORE