Essays about: "Nadiya Dyekina"

Found 1 essay containing the words Nadiya Dyekina.

  1. 1. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Carlson; Nadiya Dyekina; [2014]
    Keywords : Social media; Content marketing; Utilitarian and hedonic products; Visual and verbal messages; Emotional and rational appeals;

    Abstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE