Essays about: "Corporation Brand"

Showing result 1 - 5 of 36 essays containing the words Corporation Brand.

1. 1. The Role of Social Media in the Activism Measures of Nonprofit Organizations : An Empirical Study of Nonprofit Organizations

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sara Ruzic; [2022]
   Keywords : Social Media; Twitter; Facebook; Instagram; LinkedIn; Digitalization; Digital Ecosystem; User Behavior; Digital Activism; Digital Marketing; NPO Nonprofit Organization ; BLM Black Lives Matter ; LISC Local Initiatives Support Corporation ; DDM Dolgin Digital Marketing ; IRC International Rescue Committee ;

   Abstract : Social media and its underlying technologies have created an advanced and sophisticated platform for digital activism. As a result, companies and organizations are undergoing a pivotal transition in how they reach and engage with users in a fast and efficient manner. READ MORE

3. 2. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

   University essay from SLU/Department of Molecular Sciences

   Author : Rebecca Johansson; Linn Torstensson; [2021]
   Keywords : greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

   Abstract : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. READ MORE

4. 3. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karolina Kubiak; Sam Ouda; [2020]
   Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

   Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

5. 4. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Nadim Herbert; [2020]
   Keywords : Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

   Abstract : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. READ MORE

6. 5. Food supply chains and social change in the Global South : a case study of a Swedish food retailer

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Marius Hegselmann; [2019]
   Keywords : social audits; food retailer; CSR; Postcolonialism; governmentality; Foucault;

   Abstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE