Essays about: "Visual and verbal messages"
Found 5 essays containing the words Visual and verbal messages.
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1. No Laughing Matter : A study of the use of comedy in public service announcements
University essay from Högskolan i HalmstadAbstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE
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2. Do you see what I see?: A cross-cultural study on interpretation of clothing as a non-verbal signal
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE
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3. Do you see what I see? A cross-cultural study on interpretation of clothing as a non-verbal signal
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE
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4. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE
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5. Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies. Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe Advisor: Venilton Reinert Type of work: Bachelor dissertation in Marketing Date: Spring term 2010 Purpose: We will investigate whether or not there are product placements in the movies selected for our research. READ MORE