Essays about: "Nation image"

Showing result 16 - 20 of 53 essays containing the words Nation image.

1. 16. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ahmad Alshalabi; [2019]
   Keywords : Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

   Abstract : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. READ MORE

3. 17. Nation branding : The role of tourism from a managerial perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Blomgren; Sofie Ljungström; [2019]
   Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

   Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

4. 18. Last Night in Sweden : A Critical Discourse Analysis of the Image of Sweden in International Media

   University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Author : Mathilda Linnander; [2018]
   Keywords : Critical Discourse Analysis; Sweden; fake news; nation branding; elite media;

   Abstract : This is a study of how the image of Sweden is constructed in international media. Using the country as a swinging bat in debates on socialism and progressiveness is nothing new but has had an upswing during recent years as a result of the global rise of right-wing forces. READ MORE

5. 19. Modern Comrades or Old Enemies? : A comparative study of the representation of Russia in Italian and Swedish Press

   University essay from Södertörns högskola/Institutionen för kultur och lärande

   Author : Sara Francesca Lindgren; [2018]
   Keywords : narrative analysis; national representation; Italian press; Swedish press; russia; Vladimir Putin; comparative study;

   Abstract : Starting from a personal, contemporary outlook on society today, it might be obvious for a reader to immediately think of media as global, an entity hovering over national borders, transcending geography and geo-politics. As such viewers, we ignore thus that media - and the press in particular - have for a long time in the past been associated and tightly linked with mechanisms of nation-building, as well as with concepts such as nation, national identity and nationalism. READ MORE

6. 20. Depoliticizing feminism? The transformation of an ideology-charged concept in a nation branding context

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Isabelle Karlsson; [2018]
   Keywords : nation branding; public diplomacy; diplomacy; feminism; critical perspec- tive; discursive closure; systematically distorted communication; power struggle; Social Sciences;

   Abstract : Although feminism is an ideologically-charged concept that allows for various interpretations, Sweden employs a feminist foreign policy with the aim of gender equality. Sweden also seizes the value of feminism in its nation branding efforts. This study problematizes Sweden’s use of feminism as nation branding concept. READ MORE