Essays about: "Nation brand image"

Showing result 1 - 5 of 22 essays containing the words Nation brand image.

1. 1. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Verena Rucker; [2022]
   Keywords : Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Abstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE

3. 2. The Impact of Audiences in Public Diplomacy on Japan Nation Brand: A case study on Japan Nation Brand and the way both Japanese embassies in Saudi Arabia and US promote different images to their audiences through their twitter accounts

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ahmad Alshalabi; [2019]
   Keywords : Nation branding; Public diplomacy; Segmentation; Nation brand identity; Nation brand image; Competitive advantage; Social Sciences;

   Abstract : The purpose of this thesis was to find out how different actors in nation branding, the Japanese embassies in the Kingdom of Saudi Arabia (KSA) and in US under this research, could promote different nation brand images. These two embassies both practice public diplomacy and promote Japan’s image. READ MORE

4. 3. Nation branding : The role of tourism from a managerial perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Blomgren; Sofie Ljungström; [2019]
   Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

   Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

5. 4. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Heena Jeong; [2018]
   Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

   Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

6. 5. The Differentiation of a Nation : The Swedish Nation Brand Management

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Adam Kinnwall; [2017]
   Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE