Essays about: "Nation image"

Showing result 26 - 30 of 53 essays containing the words Nation image.

  1. 26. From feminism to gender equality : exploring interpretations surrounding feminist energy policy in Sweden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Samantha Huynh; [2017]
    Keywords : energy policy; Sweden; critical discourseanalysis; feminist theory; gender; race; diversity; intersectionality;

    Abstract : There is a dominating image of Sweden as a gender-equal and environmentally friendly nation with progressive policies. Since the Swedish Government has claimed to be feminist and that all policies therefore must be feminist, including energy policy, in this thesis I have explored what interpretations exist in regards to feminist energy policy because feminism and energy are two areas that are rarely connected. READ MORE

  3. 27. Are you Closing your Borders? A study on the impact of the migration crisis on the work with promoting the image and interests of Sweden abroad

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Olofsson; [2016]
    Keywords : nation branding; public diplomacy; migration crisis; refugee crisis; Brand Sweden; the Image of Sweden; the Ministry for Foreign Affairs; the Swedish Institute; strategic public relations; Social Sciences;

    Abstract : The Image of Sweden abroad usually comes with positive connotations. Some of Sweden’s perceived strengths, e.g. being open, authentic, caring, and innovative, are represented in the Strategy for the Image of Sweden (2013). READ MORE

  4. 28. Sweden in the Box : Product designfor promoting Swedish culture to Chinese people

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Weihua Ge; [2016]
    Keywords : Sustainable design; Product innovation design; Culture promotion; Nation brand;

    Abstract : Project starts with the Swedish food to study the Swedish diet cultureand the traditional customs. Based on the theory of the sustainabledevelopment, the project makes a deep discussion about how tointroduce the Swedish culture to China, which aims to expand itsinfluence in China, improve the Swedish popularity in China andpromote the development of Swedish tourism. READ MORE

  5. 29. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE

  6. 30. Drug Cartels and Apartheid: Critical Study of Nation Branding in Developing Countries Burdened by Stigmatizations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessio Stringari; Karla Estefania Luz Oliva; [2014]
    Keywords : Nation brand; nation branding; developing countries; semiotics; lexical semantic; critical theory.; Business and Economics;

    Abstract : Nation branding is gaining increasing importance between both scholars and practitioners. Although, research in this field seems to focus mainly on developed economies, developing countries are affected by a “label effect” of being categorized as ‘developing’ which generates tacit social stigmatizations. READ MORE