Essays about: "Nation image"

Showing result 21 - 25 of 53 essays containing the words Nation image.

  1. 21. Nation branding and the representation of a nation’s identity: the case of the Study in Sweden Facebook page

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Heena Jeong; [2018]
    Keywords : Nation branding; Facebook; Study in Sweden; the Swedish institute; social media; imagined community; Swedishness; Swedish values; internationalisation of higher education;

    Abstract : The aim of this study is to explore the Study in Sweden Facebook page, particularly about the use of nation branding identity and its representation on the social media channel during the period for application promotion for Swedish higher education institutions for Autumn semester 2018. Facebook page has been used as a centre for international marketing activities. READ MORE

  3. 22. Growing up as Hybrid Plants A Multiple-Case Study on How Adoptive Parents Cope with the Chinese Origins of Their Adopted Children from China

    University essay from Lunds universitet/Sociologi

    Author : Weixue Gao; [2018]
    Keywords : Social Sciences;

    Abstract : Transnational adoption is a type of adoption where the couple (or an individual) voluntarily become the permanent and legal parents of an adoptee from a different nation. Sweden has been actively participating the transnational adoption since the early 1970s, and from the late 1990s to the early 2000s, China had been one of the major donor countries for Sweden. READ MORE

  4. 23. The Differentiation of a Nation : The Swedish Nation Brand Management

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Adam Kinnwall; [2017]
    Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

  5. 24. How to Build Discourse Through Visual Communication : Nation Branding as a Tool of Soft Power

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Satu Sekki; [2017]
    Keywords : Nation branding; Soft power; Public diplomacy; Power; Visual communication;

    Abstract : The phenomenon of nation branding has increased its popularity within scholars from different disciplines within the past decade. Moreover, the practice of nation branding has gained a significant role in countries’ foreign politics. However, the number of studies within the field of communication and media is lacking. READ MORE

  6. 25. What Lies Underneath the LOVEly Image of sLOVEnia? : The construction of Slovenia and its national identity through nation branding on the website “I feel Slovenia”

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Barbara Borko; [2017]
    Keywords : ;

    Abstract : .... READ MORE