Essays about: "Niclas Lindblom"

Found 1 essay containing the words Niclas Lindblom.

  1. 1. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

    University essay from Ekonomihögskolan, ELNU

    Author : Jens Abrahamsson; Niclas Lindblom; [2012]
    Keywords : Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

    Abstract : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. READ MORE