Essays about: "Online Shopping Behavior"
Showing result 16 - 20 of 90 essays containing the words Online Shopping Behavior.
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16. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE
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17. IXD and Second-hand Shopping Experience : Interactions to better the user experience of second-hand stores to attract Fast-Fashion Consumers to Second-hand Shopping Experience
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This project deals with the potential interaction design that can create ways for fast-fashion consumers toward using second-hand clothing. Through contextual inquiries, main insights were used to guide the prototyping. This led to creating Vintage Block, an app and in-store experience consisting of three different ideas. READ MORE
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18. THE IMPACT OF COVID-19 ON CONSUMER BEHAVIOR TOWARDS SHOPPING CLOTHES-A CROSS COUNTRY COMPARISON
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Understanding consumer behavior has been in the interest of researchers for the last few years and is in favor of businesses in order to deliver what the consumers want. With the outbreak of Covid-19 at the end of 2019 everyday life of people changed with restrictions being enforced, affecting consumer behavior. READ MORE
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19. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE
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20. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE
