Essays about: "Fashion trend forecasting"

Found 5 essays containing the words Fashion trend forecasting.

  1. 1. The trend forecasting paradox? : An exploratory study of the compatibility of trend forecasting and sustainability

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Pauline Frohm; Kara Xenia Tucholke; [2020]
    Keywords : Fashion trend forecasting; environmental sustainability; long-term short-term forecasting; trend forecasting paradox;

    Abstract : Trend forecasting is perceived to be an essential service for fashion companies to use in order to stay competitive in the fast-paced fashion industry. Yet, in times of climate change, appointing new trends each season is a questioned practice. READ MORE

  3. 2. Sustainability communication : Trend institutes’ influence on thedecision-making of a fashion designer

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Johanna Steffie Muvira; [2015]
    Keywords : sustainability; trend; fashion forecasting; lifecycle; design stage; trend institutes; communication;

    Abstract : Purpose & research questions: The purpose of this paper is to investigate the roleand influence trend institutes have on the decision a designer makes in the designand development of a garment/product’s lifecycle. Theoretical approach: The theoretical framework is based on the theories ofsustainability and trends but also on previous studies and models concerning thefashion design process and the environmental aspects of a garment’s lifecycle. READ MORE

  4. 3. New Product Forecasting with Structured Analogy Method in the Fashion Industry : Case Studies with the Fashion Footwear Products

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Tugce Torlakcik; [2015]
    Keywords : The Fashion Industry; New Product Forecasting; Structured analogy method; Forecasting; Footwear;

    Abstract : Fashion and the contemporary environment as a whole, is a complex environment that requires retailers and wholesalers to adapt to the changes that constantly occurring. This adaptation is in a bid to ensure that more profits than loses are realized by the company. READ MORE

  5. 4. Colour Forecasting and its managerial implications

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Theodosios Moschopoulos; Sofia Dahlström; [2012]
    Keywords : trend forecasting; colour forecasting; colour planning; intuition; zeitgeis; aesthetic economy; cultural capita; colour stories; fast fashion;

    Abstract : In this thesis we examine the colour forecasting process, its methodology and how it is communicated and used in fashion companies. The study is foremost based on qualitative research and on semi-structured interviews with people within the forecasting industry. READ MORE

  6. 5. What to do when forecasting seems out of fashion? : A study on a fast growing fashion company

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Johan Martinsson; Johan Stighagen; [2007]
    Keywords : ;

    Abstract : Problem: The Fashion Company (TFC) is a Swedish fast growing Fashion Company with suppliers and customers all over the world. Until now, TFC has kept up a reputation of a reliable distribution process to customers in which delivery dates are continuously met. READ MORE