Essays about: "Personalized ads"

Showing result 11 - 12 of 12 essays containing the words Personalized ads.

  1. 11. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sanja Rudinski; [2016]
    Keywords : Brands; Brand Personality; Consumer Perception; Brand relation; Adbusters; Culture Jamming; Subvertisement;

    Abstract : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. READ MORE

  3. 12. Is personalization always better? A Quantitative study of personalization in e-mail advertising.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Arash Alidoost; Amanda Lärkert; [2011]
    Keywords : Personalization; E-mail advertising; Reactance; Involvement; Attitudes;

    Abstract : The new interactive web provides opportunities for companies to use personalization on a much broader scale than previously. Consumers are also benefiting from a more individualized marketing where the offers can be tailored to their specific preferences and sent to them directly through e-mail. READ MORE