Essays about: "Personalized ads"

Showing result 6 - 10 of 12 essays containing the words Personalized ads.

1. 6. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
   Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

   Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

3. 7. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

4. 8. Making use of automation: Designing a performance driven marketing tool for Smart video

   University essay from Umeå universitet/Institutionen för datavetenskap

   Author : Simon Ekdahl; [2018]
   Keywords : ;

   Abstract : Online advertising is a multi billion dollar industry used by marketers all over the world. Online advertising methods enable merchants a way to deliver information that is targeted to those consumers who potentially would value the information the most and are most likely to act on it. READ MORE

5. 9. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Richard Lindblad; Tän Sasivanij; [2017]
   Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

   Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

6. 10. Comparison of user and item-based collaborative filtering on sparse data

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Haris Adzemovic; Alexander Sandor; [2017]
   Keywords : ;

   Abstract : Recommender systems are used extensively today in many areas to help users and consumers with making decisions. Amazon recommends books based on what you have previously viewed and purchased, Netflix presents you with shows and movies you might enjoy based on your interactions with the platform and Facebook serves personalized ads to every user based on gathered browsing information. READ MORE