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1. 1. Cross-device brand experience : Interactive brand elements in the Skype service ecology

   University essay from Institutionen för datavetenskap

   Author : Peter Erhard; [2006]
   Keywords : user experience; brand awareness; service design; service ecology; interaction design;

   Abstract : Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. READ MORE