Essays about: "Philip Jidah"

Found 1 essay containing the words Philip Jidah.

  1. 1. The Role of Outdoor & Nature Events in Place Branding : A case study of Destination Jönköping

    University essay from Jönköping University

    Author : Ahmad Malaekah; Philip Jidah; Felix Kellgren; [2023]
    Keywords : Place Branding; Small Cities; Events; Outdoor Nature; Jönköping;

    Abstract : As place branding becomes more significant to a city, events have become a way to attract visitors nationally and internationally. Large cities are putting on events that can attract millions of people. While the literature has excellent knowledge on events in place branding, the small city is neglected. READ MORE